In order to withstand bumps and heat, tyres must be extremely sturdy. The necessity of a strong and durable inner construction of steel is crucial to traffic safety. Tyre manufacturers know this – and consequently never compromise on the quality of the steel. The Genan technology includes a processing of the steel fraction, which makes it very clean and thus very well suited for remelting at steel works. Furthermore, the Genan steel fraction is compressed to a density of approximately 800 kg/m3 compared to the standard 300 kg/m3. This makes storage, transportation and handling easy and very cost-effective. Genan steel conforms to well-known standards for recycled steel, e.g. the German “Stahlschrottpreise Index Sorte 2”, which reports market prices on a regular basis.