At the end of the 1970s, the automotive industry was booming, leading to a major waste problem with end-life-tyres, also commonly referred to as ELTs, scrap tyres or simply used tyres. As tyres only slowly degrade in landfill sites, an alternative disposal method was required. The idea of establishing a plant for the recycling of ELTs was born.

During the 1980s, this idea was further developed; and in 1990, the first Genan recycling plant for end-of-life tyres became a reality in Viborg, Denmark. The input capacity was 35,000 tonnes of mixed ELTs (i.e. tyres from passenger cars, vans, trucks, tractors and large earth-movers).

During the 1990s, the Danish factory was continually developed and improved; and in 2011, the intake capacity of the Viborg plant was doubled to 70,000 tonnes.

In 2003, on the basis of the knowledge and experience gained from the Danish plant, Genan opened its second tyre recycling plant in Oranienburg, on the outskirts of Berlin, Germany. The input capacity was 65,000 tonnes of ELTs per annum.

Five years later, in 2008, a 70,000 tonne plant opened in Dorsten, Germany. When a third German plant with a similar capacity started operation in Kammlach, Bavaria, in 2010, the Genan recycling plant strategy for Germany was complete.

Aiming to globally further the recycling of end-of-life tyres in the environmentally and economically most beneficial way, Genan expanded operations with its first non-European plant in 2014, when the world’s largest tyre recycling plant was opened in Houston, Texas, USA, boasting an impressive 100,000 tonne annual input capacity.

Believing that true recycling requires processing at a level where the output substitutes virgin raw material, Genan is continually investing time and resources in improving and identifying new applications for its products.

An R&D project on cryogenic milling was initiated in 2011; and in 2015, production of cryogenic powder was started up in Viborg. Genan now supplies ultra-fine rubber powder of such high, consistent quality that it can even be used in the manufacture of new tyres. Genan thus pioneers by offering true cradle-to-cradle tyre recycling.

In 2017, Genan launched its most recent product innovation: GENAN SAFE rubber pellets, uniform in shape and size and ideal for shock-absorbing playground base layers.