Choosing Genan products is adding value. Add Genan to your products – and you will add a high-quality ingredient and a sustainable footprint for a greener world.


Need rubber powder and granulate of a specific size or type? Genan has a wide variety.

Sustainability is important

Sustainability is central in all aspects of our plant technology and product applications.


We are pleased to introduce Thomas Ballegaard as new Group CCO at Genan. Thomas will take on the overall responsibility for European Sales as well as for global marketing and product management.


How much do you know about Genan?
Lean back, watch the video and find out what Genan Sustainable Tyre Recycling is all about…
We have only one planet… help us save it!


Watch our video from the FSB exhibition in Cologne 2019 – and feel the great atmosphere at our stand.

On show were our GENAN SAFE rubber pellets for impressively shock-absorbing playground base layers – as well as our new, colour-coated GENAN COATED INFILL for artificial turf pitches.

Highly inspirational with positive response from both existing and new customers!


There is no other company like Genan. While aiming for sustainability and a greener planet, Genan is an innovative, high-end recycler of end-of-life tyres. Genan’s recycling technology was originally developed in 1990 and has undergone continuous development ever since. Genan employees are very proud to be part of the world’s largest recycling company processing end-of-life tyres from various vehicles.

What does Genan do?

Genan is a recycler of end-of-life tyres. Used tyres are cleaned, shredded and granulated, and the original components are separated for an output of approx. 75% rubber, 15% steel and 10% textile fibres. Rubber granulate, powder and pellets from Genan are uniform, upcycled quality products with fantastic product properties.

Where are Genan's factories located?

Apart from the Genan plant in Viborg, where group headquarters are located, Genan has three German factories in Oranienburg, Dorsten and Kammlach respectively, a factory in Ovar, Portugal, and one in Houston, Texas, USA.

How many tonnes of tyres can Genan recycle each year?

The combined processing capacity of Genan’s 6 factories totals more than 400,000 tonnes of tyres a year. The Texan plant is the largest factory of its kind in the world – with the capacity to recycle 100,000 tonnes of tyres annually.

Add Genan – add value

If you want to offer a high-quality solution, focusing on the environment – add Genan products. Choosing Genan is your guarantee of delivering a high-quality solution to your customers.


passionate employees world-wide


tonnes of end-of-life tyres can be recycled by Genan every year


different, high-quality rubber products


tonnes of CO2 can be saved every year through Genan tyre recycling