The Genan Story

Aiming for sustainability and a greener planet is key to Genan. At the end of the 1970s, the automotive industry was booming, leading to a major waste problem with end-life-tyres (ELTs). As tyres only slowly degraded in landfills, the idea of establishing a plant for the recycling of ELTs was born.

During the 1980s, the idea was further developed; and in 1990, the first Genan recycling plant for end-of-life tyres became a reality in Viborg, Denmark. Today, the various needs of Genan’s customers fuel a continuous development of innovative ways of utilising end-of-life tyres in new applications.


As a production worker at Genan, I am happy to be working at a place where we have the opportunity to influence our daily work life, and where I have some good, skilful and motivated colleagues, pulling together with me. It is nice to be in an organisation so small that the route from production worker to top management is so short that we all have the opportunity to be heard – e.g. in connection with the ongoing improvement of production facilities and working environment. Our management is responsive to the suggestions we bring forward in both our works committee and our working environment committee, and the decision-making processes are relatively short.

quotationmark_orange_career_150x150px Martin, production worker at Genan




The Genan concept is both remarkable and inspiring. From the intake of end-of-life tyres to the use of rubber products in our customers’ various applications, we strive to deliver an innovative, high–quality, sustainable product. Let us inspire you too.