The Genan scrap tyre recycling concept is unique. In a highly technological process, developed and optimized through practical experience over more than 20 years, all kinds of scrap tyres, may it be from passenger cars, vans, trucks, tractors or large earth moving machines, are separated into the original elements: rubber, steel and textile.
The technology is completely automated. No human hand touches the tyres from start to end, and this ensures a consistent and high quality of the output. Other suppliers of recycled rubber are found in the marketplace, but none are able to produce a uniform, clean and consistent product like Genan.
A new tyre must be of very high quality. It must be resistant to bumps and high as well as low temperatures. For the driver this is simply a matter of life and death and the tyre manufacturers are very well aware of this. Therefore they are only using the very best raw materials in the production of new tyres. And when these materials are recycled using the Genan technology, high quality still remains.
The output from a Genan plant consists of 67% rubber powder and granulate, 18% steel, 14% textile and 1% waste, which primarily stems from impurities like sand and stones absorbed by the scrap tyres.
99% of the output is therefore recycled for good use in new applications which are able to substitute virgin materials.
The rubber is used in numerous applications, currently the most important being modification of asphalt and bitumen, infill in artificial turf and industrial rubber applications.
The steel is remelted in large steel works. The textile has so far been incinerated for energy recovery but is currently going through a comprehensive product development which will lead to final products within the noise and heat insulation industry.
Founder and chairman of the board Bent A. Nielsen is resigning as chairman, but continues as board member. This reorganization is at the same time part of a generational handover as Bent Nielsen secedes from day to day management. In his place, Morten Amtrup takes office as group managing director, and the generational succession is furthermore implemented by Kent Nielsen taking office as strategic director of Genan Gruppen GmbH, being directly responsible to the advisory board of the company, and through Lene Nielsen’s continuance as member of the board of directors of Genan Business & Development.
On 5 May 2014, Genan celebrated the Grand Opening of its new, state-of-the-art tyre recycling facility in Houston, Texas. The new factory is the largest of its kind in the world and has brought modernized, climate friendly recycling technology to the United States. The Houston facility will employ approximately 60 workers and was constructed over the last two years with an investment of $140 million. The new plant has the capacity to recycle 100,000 tonnes of used tyres a year, about a third of all the used tyres in Texas.
The world’s largest tyre recycling facility, Genan, is currently setting up in the French market, having decided to build a large tyre recycling plant north of Toulouse, with an annual processing capacity of 70,000 tonnes. The plant represents a EUR 56 million investment, entailing the creation of 35-40 new jobs. As early as 1 April 2014, a staff of 8 will be employed.