The Genan scrap tyre recycling concept is unique. In a highly technological process, developed and optimized through practical experience over more than 20 years, all kinds of scrap tyres, may it be from passenger cars, vans, trucks, tractors or large earth moving machines, are separated into the original elements: rubber, steel and textile.
The technology is completely automated. No human hand touches the tyres from start to end, and this ensures a consistent and high quality of the output. Other suppliers of recycled rubber are found in the marketplace, but none are able to produce a uniform, clean and consistent product like Genan.
A new tyre must be of very high quality. It must be resistant to bumps and high as well as low temperatures. For the driver this is simply a matter of life and death and the tyre manufacturers are very well aware of this. Therefore they are only using the very best raw materials in the production of new tyres. And when these materials are recycled using the Genan technology, high quality still remains.
The output from a Genan plant consists of 67% rubber powder and granulate, 18% steel, 14% textile and 1% waste, which primarily stems from impurities like sand and stones absorbed by the scrap tyres.
99% of the output is therefore recycled for good use in new applications which are able to substitute virgin materials.
The rubber is used in numerous applications, currently the most important being modification of asphalt and bitumen, infill in artificial turf and industrial rubber applications.
The steel is remelted in large steel works. The textile has so far been incinerated for energy recovery but is currently going through a comprehensive product development which will lead to final products within the noise and heat insulation industry.
As of 1st of May 2013, Thomas Harbo has been appointed CEO of Genan A/S with the responsibility for the Genan plant in Viborg as well as sales in the Nordic countries and the UK. Thomas Harbo will replace Michael Agerkilde, who since May 2011 has held the position as CEO of Genan A/S.
A recently published article in ”European Journal of Business and Management” advocates the use of LCA (Life Cycle Assessment) work in circular economy models (CEMs), e.g. carbon markets. CEMs are economical systems designed to minimize the industry’s impact on the biosphere as well as to ensure the optimal resource efficiency.