Artificial turf got its final breakthrough when the 3rd generation technology was introduced in the late half of the nineties. Until then, artificial turf was used widely in e.g. tennis courts and fields for American football and baseball but because the ball behaviour was quite different from that of natural turf, it was not yet considered suitable for soccer on a high level. This changed completely with the introduction of the 3rd Generation technology where rubber granulate was used as infill and thereby improved ball rebound and running characteristics.
This has lead to the complete acceptance by all the important football organisations like FIFA and UEFA, and artificial turf is now recommended for use on all levels, e.g. Champions League and the World Cup.
In a typical artificial turf, Genan rubber granulate contributes to both the infill layer (Fine, Fine-mix or Medium) as well as the manufacturing of the elastic layer, no matter whether it is built up on site (in-situ) or from prefab mats.
With the aim to create a clear corporate structure and a cost-effective business, Genan has consolidated its operating companies in a new holding company. At the same time, Genan has reported former majority shareholder and founder Bent A. Nielsen to the police.
Genan har samlet de operationelle virksomheder i et nyt holdingselskab med henblik på at skabe en klar struktur og en rentabel forretning. Samtidig har Genan politianmeldt den tidligere hovedaktionær og stifter Bent A. Nielsen.
Danish pension fund PKA, accountancy firm Deloitte and the group of bank lenders have signed an agreement to secure Genan’s future, safeguarding jobs and preserving the company. At the same time, a new Chairman of the Genan Board of Directors has been instated.