Artificial turf got its final breakthrough when the 3rd generation technology was introduced in the late half of the nineties. Till then, artificial turf was used widely in e.g. tennis courts and fields for American football and baseball but because the ball behaviour was quite different from that of natural turf, it was not yet considered suitable for soccer on a high level. This changed completely by the introduction of the 3rd Generation technology where rubber granulate was used as infill and thereby improved ball rebound and running characteristics.
This has lead to the complete acceptance by all the important football organisations like FIFA and UEFA, and artificial turf is now recommended for use on all levels, e.g. Champions League and the World Cup.
In a typical artificial turf, Genan rubber granulate contributes to both the infill layer (Fine, Fine-mix or Medium) as well as the manufacturing of the elastic layer, whatever it is built up on site (in-situ) or from prefab mats.
In beginning May 2014, the official Grand Opening of Genan’s 100,000 tonne tyre recycling facility will take place. The factory is the largest of its kind in the world, boasting a capacity equivalent to almost 2.5 times the total amount of tyres annually scrapped in Denmark, where the first Genan factory was built. The Houston plant represents an investment of more than USD 140 million, has been operational since the middle of 2013 and employs approx. 60 full-time staff members.
The world’s largest tyre recycling facility, Genan, is currently setting up in the French market, having decided to build a large tyre recycling plant north of Toulouse, with an annual processing capacity of 70,000 tonnes. The plant represents a EUR 56 million investment, entailing the creation of 35-40 new jobs. As early as 1 April 2014, a staff of 8 will be employed.